Premier food products from Taiwan take center stage at Foodex Japan 2025 currently underway in Tokyo, according to the Taiwan External Trade Development Council (TAITRA).
Running from March 11 through 14, the Taiwan pavilion is jointly operated by the Ministry of Economic Affairs International Trade Administration and TAITRA, the council said. It added that the event is billed as Asia’s largest food and beverage fair and the annual event is expected to attract over 5,000 professional buyers to the pavilion.
According to the council, items displayed in the pavilion include aquatic and meat products, canned food, frozen fruits and vegetables, pasta and tea. A total of 14 city and county governments, 11 associations and 193 businesses such as Tainan City-headquartered Chi Mei Frozen Food Co., Ltd. are taking part in the event, making Taiwan the second-largest exhibiting country.
A highlight of the pavilion is the MOEA’s Taiwan Select section, TAITRA chair James C. F. Huang said during a press conference March 10 in Tokyo. The section is divided into six themed areas spanning “best-selling in Japan,” “natural and organic,” “senior- friendly,” “ready-to-eat,” “trendy” and “vegan,” the council noted, adding that of Taiwan tiger grouper sashimi shipped to Japan earlier this month is also on display in the Ministry of Agriculture’s section.
Statistics showed that Taiwan food exports to Japan reached US$640 million in 2024, accounting for 13.2 percent of the country’s total exports, the council said, adding that Japan is the third-largest destination for Taiwan food products and the fourth-largest source for Taiwan food imports.
The event followed a Tourism Administration delegation visit March 6-10 to Tokyo to promote tourism in Japan. The delegation comprised representatives of city and county governments, hospitality-related associations, travel agencies, hotel operators, airline companies and a Taiwan cheerleader squad, the TA said, adding that a series of activities including business-to-business matchings, roadshows and cheerleading performances were staged during the trip.
The TA is committed to boosting visitors to Taiwan for 2025, the administration said, adding that it will launch Yehliu night tours in New Taipei City together with the Japan Association of Travel Agents soon. (YCH-E)
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