Taiwan is running an international advertising campaign promoting its bid to join the U.N. Framework Convention on Climate Change prior to the agency’s conference in Mexico later this month.
Under the banner “Taiwan cuts carbon emissions by turning trash into green gold,” the campaign promotes the country’s contribution to environmental protection through its outstanding recycling technology, according to the Cabinet-level Government Information Office Nov. 24.
The ads are being published in the International Herald Tribune, The Economist, The Wall Street Journal, and three Mexican newspapers. They are also appearing at international airports in Cancun, Frankfurt, New York and London.
According to the GIO, a highlight of Taiwan’s recycling technology is the transformation of polyethylene terephthalate, or PET, bottles into items such as socks, handbags, blankets, and football jerseys worn by some teams at the World Cup in South Africa. Another high-profile application has been the construction of a green building using 1.5 million recycled bottles at the Taipei International Flora Expo.
“All of these products showcase Taiwan’s innovative approach to reducing carbon emissions and saving energy,” the GIO said.
In addition to increasing UNFCCC awareness of Taiwan’s desire to participate in the organization, the GIO said the ad aims to win support for its bid from citizens in Asia, the EU, Mexico and U.S. (JSM)
Write to Elaine Hou at elainehou@mail.gio.gov.tw