Taiwan External Trade Development Council (TAITRA) held a press event Dec. 26 in Taipei City to unveil its 2025 development strategies in response to new geopolitical challenges and economic uncertainties.
During the event, TAITRA Chair James C.F. Huang said that given Taiwan’s key position in the global supply chain, the inauguration of U.S. President Donald J. Trump will have a major effect on global tariffs, trade and logistics. The country’s small- and medium-sized enterprises need to formulate new strategies since they will feel the greatest impact, he added.
As a result, Huang said in 2025 TAITRA will step up research on geoeconomics and the U.S. market; promote the Five Trusted Industry Sectors unveiled by President Lai Ching-te in his inauguration speech in May; implement the Ministry of Economic Affairs’ export promotion campaigns; and initiate a raft of events, such as trade shows at home and abroad, to help local firms stay ahead of technological development trends and tap into related business opportunities.
Equally important, Huang said the council will continue to conduct geoeconomic surveys for its TAITRA Index, and include its global network for data collection.
According to TAITRA, new initiatives for next year include the establishment of a trade center in Prague; additional staff at its Fukuoka office to promote the Taiwan Select brand; a Taiwan health industry exhibition center in Southeast Asia; a Taiwan Expo in the U.S. city of Dallas that focuses on artificial intelligence applications, advanced manufacturing and the health sector; and the launch of a new exhibition center in the central city of Taichung in the fourth quarter. (SFC-E)
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